To mark its entry into the Scandinavian market, SkyShowtime sought to create an unforgettable premiere event for its first-ever produced Scandinavian crime fiction series, Codename Annika. The challenge was to generate buzz across Swedish and Finnish audiences while firmly linking the series with SkyShowtime.

Inspired by the show’s themes of dual identity and mystery, we developed the "Dark Duality" concept. Held at the National Museum in Stockholm, the event recreated scenes from the series, immersing guests in a world of contrasts with red lighting, symbolic decor, interactive art installations, and a divided logo wall of shattered glass. The red carpet, echoing Annika’s signature lipstick, set the tone for a night of suspense and shareable moments.

CONCEPT
EVENT PRODUCTION
GUEST MANAGEMENT