For the launch of IWC Schaffhausen’s new Portugieser collection and the opening of its first Scandinavian boutique in Copenhagen, we created an unforgettable event that honored the brand’s heritage while captivating the Scandinavian audience.

Held at the architecturally iconic Ordrupgaard Museum, the two-night celebration featured exclusive dinners for VIP clients and media. Guests explored IWC’s ‘Perpetual Studio,’ an immersive showcase of the brand’s intricate watchmaking, before enjoying a five-course dinner, each dish inspired by the new collection. The evening was elevated by a live string quartet performing a bespoke Hans Zimmer composition, followed by an intimate set from Danish popstar Coco O.

CONCEPT
EVENT PRODUCTION
MEDIA RELATIONS
INFLUENCER & VIP RELATIONS
GUEST MANAGEMENT