The white shirt has evolved into an iconic garment over the past decade, favored by innovators, intellectuals, and businessmen alike. Eton, with its commitment to artistry, consistently challenges the status quo by embracing new values and fostering creativity in luxury menswear.

To celebrate the enduring legacy of the white shirt, we developed the Blueprint 360-degree campaign, showcasing Eton’s dedication to excellence. The campaign unveiled the secret behind the perfect white shirt, reinforcing Eton’s position as a leading luxury brand. To further amplify the Blueprint campaign, we collaborated with carefully selected influencers across Sweden, the UK, the US, and Germany. Their unique interpretations resulted in high-quality, creative content that celebrated the “Casual Business” lifestyle and marked the anniversary of Eton’s original icon, The White Shirt.

COMMUNICATION STRATEGY
CONCEPT
CAMPAIGN PRODUCTION
MEDIA RELATIONS
INFLUENCER MARKETING