For Copenhagen Fashion Week in January 2024, J.Lindeberg set out to captivate the global fashion industry with their FW24 collection, blending their Y2K heritage with the CLUBHOUSE theme.

Patriksson introduced a creative concept aligned with the CLUBHOUSE theme, seamlessly bridging fashion and sports while drawing from the vibrant energy of early 00s music and sports clubs. The show delivered an immersive experience, transforming a warehouse into a tribute to 00s nightlife with innovative light architecture, glitchy visuals, and custom electronic music. The runway show drew international press, influencers, and celebrities, creating a club-like atmosphere that extended post-show with nostalgic hits and content inspired by the early 00s vibe.

CONCEPT 
DESIGN
EVENT PRODUCTION
MEDIA RELATIONS
INFLUENCER & VIP RELATIONS
GUEST MANAGEMENT