The Beet, a pop-up restaurant where culinary creativity intersected with fashion, became the heart of Stockholm's vibrant scene through an exclusive collaboration between renowned chefs Adam & Albin and H&M.

Conceptualized and designed by Patriksson in close collaboration with the two, The Beet blended haute cuisine with fashion to create an immersive, multisensory experience. This dynamic partnership was a pivotal part of H&M’s launch activation, reimagining the brand with fresh energy and a bold new perspective.

The Beet quickly garnered widespread press attention, receiving coverage from fashion, lifestyle, and food media alike, amplifying the impact of this unique fusion of culture and creativity.

COMMUNICATION STRATEGY
CONCEPT
DESIGN
PRODUCTION
MEDIA RELATIONS
BRAND COLLABORATION