Since 2017, Patriksson has been the strategic communications partner for Ifpi Sverige and the Grammis, overseeing communication, brand experience, content creation, and social media. Regarded as Sweden’s equivalent to the Grammy Awards, the Grammis is the country’s most prestigious music awards. For 2024, we focused on engaging a younger, broader audience through a refreshed social media strategy while also amplifying Ifpi Sverige’s pivotal role in the music industry.

Patriksson developed and executed a comprehensive strategy to drive engagement across all channels, ensuring widespread visibility for the Grammis. Every visual element was meticulously crafted to uphold the award’s prestige, from the documentation of the iconic trophy by renowned Studio Kleiner to the vivid film and footage captured during the gala.

COMMUNICATION STRATEGY 
DESIGN
SOCIAL MEDIA STRATEGY
CONTENT PRODUCTION
MEDIA RELATIONS 
EVENT PRODUCTION 
INFLUENCER & VIP RELATIONS
GUEST MANAGEMENT