KICKS, the leading beauty destination in the Nordics, aimed to create a new in-house beauty brand targeting Gen Z and Millennials. They sought a brand that could stand out in a highly competitive market, catering to the distinct preferences of younger audiences across makeup, skincare, and beauty tools.

Leveraging our market insight, industry expertise, and creative vision, we set out to craft a brand identity that defied expectations and captured attention. The result was ‘BeautyAct by KICKS,’ a life-proof beauty brand designed for people in motion. With a focus on everyday performance, BeautyAct features upscale packaging, a flexible assortment, and multi-functional, high-performing products. The brand’s contemporary and confident design, combined with bold and authentic 360 campaigns, created a strong connection with the Scandinavian beauty community.

BRAND STRATEGY
COMMUNICATION STRATEGY
SOME STRATEGY
CONCEPT
DESIGN
PRODUCTION
MEDIA RELATIONS
INFLUENCER & VIP RELATIONS