To mark 125 years of innovation, Saucony set out to revitalize its brand presence in the Nordic markets. As a leading global running brand, the goal was to deepen its connection with the Scandinavian running community while attracting new audiences.

Patriksson created the "Beat Your Best" concept, celebrating individual achievement and tying it to recovery, a core brand pillar. The event was activated across Stockholm, Copenhagen, and Helsinki, where local running communities gathered to celebrate Saucony’s milestone and the launch of the Endorphin Elite. The campaign featured tailored Running Hub events, community meet-ups, and post-run gatherings, fostering stronger bonds within the running scene.

COMMUNICATION STRATEGY
DESIGN
CONCEPT
EVENT PRODUCTION
MEDIA RELATIONS
INFLUENCER MARKETING