The cult-favorite skincare brand, The Ordinary, embarked on a global pop-up tour in November, concluding with a final stop in Stockholm. Taking over a prime location in the heart of the city for a week, Patriksson brought The Ordinary’s signature clean aesthetic to life with the introduction of Slowvember, a thoughtful, concept-driven activation reimagining Black Week.

Positioned as a sanctuary amid the chaos of consumerism, Slowvember provided Stockholmers with a serene space to pause, reflect, and reconsider their consumption habits. Visitors were catered personalized skincare consultations, adding a thoughtful and practical touch to the experience. The queues stretched endlessly from opening to closing hours, showcasing the excitement and engagement of local skincare enthusiasts and loyal fans of the brand.