As Jeanerica prepared to launch its first flagship store in Stockholm, Patriksson developed a new packaging programme for both offline and online sales, with the goal of positioning Jeanerica as a premium European denim house.

Immersing ourselves in Jeanerica’s world, we discovered a brand that seamlessly blends iconic artistry with a deep commitment to denim and craftsmanship. This insight inspired a packaging design that reflects these qualities. Defined by two signature brand colors, striking yet understated. Combined with a hand-drawn watercolor line in the reimagined Jeanerica blue set against a backdrop of Jeanerica yellow, these design elements pair harmoniously with the brand’s vintage-typewriter-style logo.

The result is a memorable, smart, and versatile packaging system that embodies artistry, denim, and craftsmanship, while being adaptable across seasons and suited for limited editions.

CONCEPT
DESIGN
PRODUCTION