Återwin-Win is an initiative by Atrium Ljungberg, one of Sweden’s largest property companies, in partnership with Sveriges Stadsmissioner. Together, they set out to transform sustainability into action, compassion into connection, and creativity into impact through a clothing donation campaign in October 2024. Over ten days, Swedish retail destinations Sickla, Mobilia, Gränbystaden, and Forumkvarteret became hubs of purpose, as Atrium Ljungberg and Sveriges Stadsmissioner joined forces to give both clothing and people a second chance.

Patriksson elevated this initiative into a standout campaign to ensure maximum visibility, delivering strategic development and bold creative direction. A vibrant identity, brought to life by illustrator Julia Hermansson, became the face of the campaign. With end-to-end management of design, communication, and production, the campaign seamlessly united sustainability with social responsibility, driving engagement through media, storytelling, and community activation.

By combining sustainability with social impact, the campaign inspired action and connection. People of all ages came together to give back and make a tangible difference, resulting in an incredible 15 tons of clothing donated by more than 3,000 individuals.

COMMUNICATION STRATEGY
CONCEPT
DESIGN & COPY
CAMPAIGN & EVENT PRODUCTION
MEDIA RELATIONS